The mission of the company could well be described
in one sentence:-
is established to set an example before the Indians that the Goat
farming on modern and scientific lines could be a commercially viable
activity and this has a tremendous potential of providing jobs to
the unemployed rural and urban public and also the potential of
producing nutritious food, Leather and other products many times
than the present, if this activity is encouraged and brought to
the international standard, SELF is also established to earn best
returns for the investors."
MARKETING GOATS AND PRODUCTS
India has a typical practice of trading the goats live either directly
small butchers, or in the weekly markets. Goat meat is of particular
importance in Asia which consumes 65% of the goat meat produced
in the world. The breeding stock fetches almost 200% prices.
The other goat products are never produced by anybody or marketed.
However, the demand is tremendous.
THE PIONEERS IN MODERN GOAT BUSINESS
" SELF PVT. LTD.(Shivaji Estate Livestock & Farms P.
L.) " is the first private sector enterprise in India to take
up the goat & the allied activities as a large scale commercial
Present & projected activities of SELF are:
Two major goat farms at Nagpur & Baramati in 500 &
1200 acres of land , 10 small goat projects in 100 acres
of land at different places in Maharashtra State where the branches
of the company are functioning. Present number of goats is
about 5000 which is projected to be raised to 80,000 in next
The company carried out development and cultivation of land
for fodder purpose; built goat houses to accommodate about 10,000
goats including a temperature and humidity controlled shed for
experiment purpose. The goats are staffed and looked after by
the veterinary doctors. The experiments of cross breeding
and artificial insemenation are carried out to raise the production.
Animal feed is manufactured in plants at Karad and Nagpur.
The production for special feed for goat is under experiment.
Goat manure collected is composted and marketed under brand
A small, modern and hygienic slaughter house is built at Nagpur
Two Restaurants with sitting capacity of 300 persons each are
in the completion stage. The purpose of the restaurants is to
popularize goat meat recipes.
The company is shortly opening chain outlets for sale of
mutton (goat meat) and the mutton snacks at Nagpur, Mumbai and
The company is planning to bring pasteurized milk in Mumbai
market. The plant will be supplied by Alfa level. Cheese
will be produced from goat milk with the help of French UCARDEC
who are technical partners of SELF from last 3 years.
A large-scale Boer goat production project will be shortly
taken up by the company in the Konkan area (West coast).
Tannery units and rendering plants shall be established by
the company with the two modern abattoirs at Baramati and Mumbai
for export of meat and leather.
A training center is built with boarding and lodging arrangements
for 70 persons. Practical goat management training is imparted
to the people from villages. Special training courses are conducted
for rural women & they are given goats for rearing by the
company for gainful employment. State government has given responsibility
of providing goats to 2000 persons under states scheme of loans
to the people below poverty line.
SELF has a separate department called Consultancy division.
Guidance is given to the individuals and the firms or companies
on commercial goat farming.
The new division of the company will be formed to manufacture
cosmetics from goat milk. "SELF is inviting the interested
FINANCE AND REQUIREMENTS
The company has invested about 10.50 million US $ in the above
activities. The source of finance is the money collected from
public and long term repayment basis. The total investment envisaged
is to the tune of US $ 100 million. The company has prepared the
business plan and the project reports, which are being submitted
to the financial consultants worldwide.
THE MOTIVATED STRONG TEAM
team of the company has now experience of running it for last
5 years. It consists of about 100 qualified persons in technical,
financial and marketing field.
It has earned very good brand name & is very popular
in rural & urban areas of Maharashtra.
The Managing Director & other directors have taken up
as the life mission.
It has planned to fulfill all its objects in 15 years.
It has a strong team of young people (25 to 35 of age) qualified
and determined to achieve the objectives & also there are
elderly executives with 3 decades experience and high qualifications
with international reputation in animal husbandry field.
Farming] [Self Products] [Self
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